Robinson for supermarkets

Testimonial Spegelaere

Spegelaere has supermarkets in Oudenburg, Oostende, Jabbeke and Eernegem. The company has more than 45 years of history. Almost everyone in the area knows the company. Discover why Spegelaere has relied on SDP Robinson for years.

“It wouldn’t be possible to manage our store anymore without SDP Robinson.”

Speghelaere supermarkt kassa

Kristof Spegelaere explains why he opted for SDP. “I was searching for a supplier that could provide everything. No situations in which I am sent from one supplier to another. When there is a problem, I don't need suppliers endlessly shifting responsibilities back and forth. That is why a single supplier for all our needs was crucial for me.”

Step by step

The first contact was via the Alvo purchase center, 17 years ago.  After we had selected SDP Robinson, the implementation happened step by step. Kristof Spegelaere explains: “We started with the back-office and learned to master it. Five years later, we also started using the SDP front office and cash registers.” Three years ago, Fresh Spegelaere decided to let SDP provide scales, too. Last year the supermarkets were in the news for introducing the Gunnebo pay terminals.

The modular setting, which gives companies the possibility to add modules step by step, turns out to be useful. A supermarket can implement the automation at its own speed.

Speghelaere supermarkt betaalautomaat

Kristof Spegelaere's good experience with the software made him recommend SDP Robinson to all his colleagues in the sector.

The cashiers are also satisfied. The new touch screen cash registers brought even more positive feedback. The cash registers are user-friendly and offer various new options, like searching products by name.

The back-office is not a plug-and-play system or a program you can use without explanation. The manager explains: “Training is needed before using the system. But this can be done quickly. After a short training, you'll notice the software is fast and efficient.”

Speghelaere supermarkt
No double input

Linking the different parts avoids double work. In this way, promotions displayed on the media screens also appear on the scales. All together, this creates a unique all-in-one concept in which everything is accurate and the customer always gets what they expect. Avoiding double work decreases the risk of errors.


“Before we opted for SDP, we did everything on paper. The current company size would never allow that. It would be impossible to manage the company like that. It has grown too much.”


Do not hesitate to contact us for a non-binding demonstration in your store.